Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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How Sprite + Tea = Something Better
Published 3 days ago • 1 min read
The best product mashups multiply what people already love. A soda trend shows up online: People start mixing Sprite with iced tea. Not as a stunt, but because they love the combo. Then eventually, Sprite + Tea becomes an actual product on shelves in the U.S. and Canada. What started as a hack becomes a SKU. We’ve seen this pattern more and more. Trader Joe’s turns lasagna soup into a product after the idea circulates in recipe pages. Fast food chains package pop culture moments into menu...
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