How Hustle is Beating Huge


Big innovation rarely comes from big teams. Every startup founder dreams of becoming HUGE. But a recent Forbes article found that the most successful consumer brands are scaling innovation through micro-teams. Those are small, cross-functional groups that move fast, prototype quickly, and own outcomes. Four to six people.Tight mandate.Direct access to users. That’s it. The formula that’s been working in real life. For product makers, it’s a model worth copying. Small teams launch sooner,...