Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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How Hustle is Beating Huge
Published 7 days ago • 1 min read
Big innovation rarely comes from big teams. Every startup founder dreams of becoming HUGE. But a recent Forbes article found that the most successful consumer brands are scaling innovation through micro-teams. Those are small, cross-functional groups that move fast, prototype quickly, and own outcomes. Four to six people.Tight mandate.Direct access to users. That’s it. The formula that’s been working in real life. For product makers, it’s a model worth copying. Small teams launch sooner,...
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