Effort and scarcity do not reduce value, they create it. Nearly every Valentine’s Day, I buy my wife chocolates from the same place. There are excellent, locally made options two minutes from home. Instead, I drive 45 minutes, wait in line for half an hour, and choose from the latest work of a world-renowned chocolatier whose creations are sensational. You never know what you’re gonna get, but in the best possible way. Other award winners exist. This one is special to us. I know it before I...