Heinz Keeps Finding More Ways to Sell Ketchup


With fun ideas like the Love Lid, Heinz turns a condiment into something people can talk about, personalize and play with. I seem to write about Heinz a lot, which is weird considering I don’t eat that much ketchup. But the company keeps doing stuff worth thinking about. The latest is the Love Lid, created with Wieden+Kennedy London. It’s an adjustable ketchup bottle cap with three settings: Like, Love and Crazy Love. Image: Kraft Heinz Turn the lid valve and you control how much ketchup...