Could the most powerful signal a brand sends be the one it never planned? Reader Alex from Cleveland wrote me after my Knorr post and asked something intriguing: “You wrote about cooking being a green flag in a dating profile, but Knorr’s logo is literally a green flag. Coincidence, or are brands sometimes sitting on symbolism they don’t even realize?” Short answer: yes, all the time. Most brands think symbolism is something you add, and sometimes it is. Like a color choice. A logo tweak. Or...