If a user succeeds once, they’re far more likely to stick around (and tell others). Behavioral science keeps proving this. I wrote last week about how future-focused or abstract messaging actually slows adoption. A 2024 Journal of Consumer Psychology study showed that when users complete a small task in the first 10 minutes, long-term engagement jumps by roughly 25%. The PLG research from Thadani & Hardikar found the same thing: that first micro-victory is the strongest predictor of...