I’ve been skeptical about some of the grandiose claims surrounding AI implementation in the product world. (I mean, aside from the stuff we see daily, like new ChatGPT competitors, and ways to create attractive but conceptually flawed ads or terrifyingly realistic video fakes.) But then I got into a case study about Reckitt (maker of brands like Lysol, Mucinex, and Finish) that offers something inspiringly different: Actual, measurable results from their generative AI pilots. No vague...