Get Noticed or Die


Your brand only has two seconds to earn a glance. On a good day. A new deep-learning study on visual attention in packaging found that logo placement, orientation, and even nearby faces dramatically impact whether a brand registers in the first glance. And that moment matters: research shows 81 % of purchase decisions for new products are influenced by packaging design, and 72 % of shoppers admit it sways them. From a cognitive angle, shoppers scan shelves on autopilot. But heir attention...