Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Gags That Found Product-Market Fit
Published 4 days ago • 1 min read
What happens when a fake product reveals a real need? Every April 1, brands invent ridiculous products. If you got up wondering who would ever buy the Matcha Mayo Heinz revealed a few hours ago, there you go. Most, like Matcha Mayo, will disappear by the next day. (Hopefully.) But sometimes, on rare occasions, the reaction is different. People say something surprising to the brand: “Hold on … I’d actually BUY that.” A few years ago, Nvidia joked about an AI assistant that would help gamers...
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