Customers have been trained to see shipping as free. But someone still has to pay for the box, labour, truck and fuel, never mind the inevitable return trips. Amazon has done a plain remarkable job convincing us that products magically appear at our doors for FREE. To the point that we get irked if we ever have to pay to ship something we buy… or return. In Ryder’s 2026 ecommerce study, 62% of shoppers said free shipping influences purchase decisions, and 71% had abandoned carts because of...