Knorr proved something every product maker needs to hear repeatedly: the value is in WHO the product helps buyers become. A global Unilever study found that 93% of Gen Z singles say cooking is the biggest “green flag.” No, not salary.Not hobbies.Cooking! Knorr took that insight and built a social-first campaign around it. And it worked because it sold confidence, connection, and competence (not bouillon cubes). I smiled reading the study because I have my own soft spot for Knorr. Their...