Ferrari Reveals Its Most Dangerous Product Yet


The biggest threat to an iconic brand is the deep fear of losing itself. Yesterday, after years of rumors, teases, leaks, and strategic drip-feeding, Ferrari finally unveiled the Luce, its first fully electric production vehicle. And predictably, the internet lost its sh*t. Some purists are raging that Ferrari would build an EV at all. Others are obsessed with the radical design created in collaboration with LoveFrom, the design firm led by former Apple design chief Jony Ive and legendary...