In product innovation, speed-to-market now outperforms scale. A new Siemens report found that the consumer goods brands winning today aren’t the ones launching more products. Nope. They happen to be the ones launching products faster. Instead of betting on a giant portfolio, they ship a smaller, smarter version … then learn, tweak, and relaunch. That’s a lesson for every product maker, not just CPG giants. Don’t wait for perfection. Build your minimum WOW product (the simplest version that...