Your product’s packaging is often the first sales call. I’m working with a client in the cleaning product space, so my team is immersed in the trends and brain science around the function and sensory appeal of “clean”. In that world, packaging has to do multiple duties: strong enough to survive shipping, sealed for freshness and leak-resistance, durable enough for repeat use. But for a new brand, that’s only the starting line. The real work is SHOWING customers instantly what makes your...