Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Everyone Needs DFM
Published 3 days ago • 1 min read
Sounds like jargon, but DFM is one of the sharpest tools small makers can use. Design for Manufacturing (DFM) means shaping a product so it can be made efficiently, without fragile parts, wasteful steps, or surprise costs. Apple, Dyson and IKEA use it, but it isn’t only for giants. Any company that turns an idea into a physical product (startups, niche consumer brands, even service firms making their own hardware) should apply DFM thinking. The simplest way to start: Sit down early with a...
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