Everyone Mocked the Pinto (and Bought it Anyway)


Reputation seldom moves markets the way you’d expect. The Ford Pinto is one of those products you name and it instantly triggers a reaction in people of a certain age. Rear-end collision. Kaboom. The association is instantaneous. And yet, for years, those cars were like, EVERYWHERE. I rode thousands of miles with a friend in one. My neighbour’s teenage son had one too. They were common in driveways and school parking lots across North America. In its first two years, over 800,000 Pintos were...