No matter how much money someone has, they still need to feel they’re getting a great deal. You.Me.The wealthiest lady in town. We’re all careful with money … just for different reasons. When cash is tight, we protect what we have. When cash is abundant, it’s usually because we’ve protected it for a real long time. That’s why selling is never a matter of “convincing people to spend.” It’s showing that what you offer is a great deal that can’t be matched anywhere else. Buyers need to feel the...