Giving customers a way OUT can make them more willing to get IN. Tesla‘s new Cybercab has a physical Stop button mounted between the dome lights. Press it and the vehicle requests an immediate pull-over and ends the ride. Passengers can already request a stop through the touchscreen. Tesla gave them a big red button anyway. That decision says a lot about how people experience control. Imagine you’re alone in a Cybercab when something makes you uncomfortable. Like maybe the vehicle is behaving...