Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Every Big Market Starts With A Small Truth
Published 2 days ago • 1 min read
Vision needs oxygen, but it also needs gravity. Reader Terry from New York wrote me after my recent post Every Inventor Needs a Trusted Skeptic, and his question is a good one. “I can see how innovators can fool themselves about an inflated Total Addressable Market,” he wrote. “You always want to project everyone who might buy the product. Investors need to share the fullest vision, stakeholders and team members have to see all the potential, and can’t be expected to on their own. How do you...
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