I remember when my youngest daughter discovered she could get her sister’s attention by saying “Don’t look” — immediately followed by whatever she wanted noticed. It worked every single time. Still does. Her sister always looks, despite being explicitly told not to. Sometimes she even says “I’m NOT looking!” while staring directly at whatever she’s supposedly ignoring. This isn’t limited to sibling psychology. It’s hardwired human behavior that smart marketers exploit brilliantly. Liquid...