Doin’ It the Hard Way is the Whole Point


AI is making polished imagery easier than ever. Levi’s and E.L.F. are betting folks will notice when humans do the hard part instead. As a kid, I was fascinated by stop-motion animation. Something like Rudolph the Red-Nosed Reindeer seemed insane once you grasped how it was made. The 1964 special used handmade four-inch puppets across 22 miniature sets, with 24 painstaking frames required for every second of animation. That’s like, 1,440 individual photos for every single minute. Now Levi’s...