New research suggests the best way to use generative AI for product ideation is to add on MORE constraints. When innovators use AI to develop a new product idea (or any creative idea), there’s an obvious temptation: Show me what it looks like. That can be useful early on. But new research suggests it can also be a trap. A 2026 study in Information Systems Research examines how people refine ideas with AI-generated text versus AI-generated visuals. The researchers found that textual...