New research suggests customers experience craftsmanship through the people, timing and tiny gestures surrounding the product, beyond how it was made. When brands talk about craftsmanship, they usually point backward. You know, stuff like stitching all done by hand. Wood lovingly shaped by some grizzled artisan. Maybe it’s the chef who trained in obscurity for decades. Or the watch assembled from hundreds of teeny individual components. For sure, all that kind of thing adds value for the...