Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Corona Fixes a Problem Nobody Even Had
Published about 9 hours ago • 1 min read
Corona Cero’s seven-pack is a wonderfully silly packaging idea built around a much bigger change in how people can consume beer. I stopped drinking alcohol almost nine years ago, and it was one of my better decisions. I truly haven’t missed the booze at all. Cold beer was another story. So I love the explosion of 0.0% beers from global brands and tiny breweries alike. Many of them taste really, really good. One of my favourites (and my wife’s too) is Corona Cero. Ice cold, wedge of lemon,...
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