Color Is Doing More Work Than Flavor Right Now


New research shows bold color in food and drink is shaping how people connect, share, and find comfort. A new report from GNT Group, covered by Quality Assurance Mag, highlights a subtle but really important shift in food and drink consumption. As we all navigate instability, screen fatigue, and constant digital noise, shared eating and drinking moments are becoming more emotionally charged. Color is playing a larger role in setting the tone for those moments, often before taste, aroma or...