While the ritual stays, the permission we give ourselves changes in different ways. Two recent Big Cola moves tell the same story. Pepsi Prebiotic Cola takes the most traditional format in CPG and overlays a gut-health cue without messing up the ritual. It is still cola. Same visual architecture and same behavioral moment. But now with a functional justification layered on top. Diet Coke Cherry leans in the opposite direction. It brings back a fave legacy flavor under a zero-sugar banner....