The World Cup gave Coca-Cola a sales surge, plus something that could keep paying off for years. I’m not a huge Coke drinker. Or even a massive soccer fan. Sorry. * Football. * But I bought into Coca-Cola‘s World Cup campaign anyway. Apparently, a lotta people did. Coca-Cola says its World Cup activation helped drive 5% quarterly volume growth for trademark Coca-Cola, its strongest in 17 years outside the COVID recovery. But here’s an even BETTER number: 25 million first-party data points....