Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
ChatGPT Ads is Now a Legit Commerce Channel
Shopify merchants can now set up ChatGPT ads in the platform, but the real story is how AI is changing product discovery. Shoppers increasingly ask ChatGPT questions like: What’s the best carry-on for a two-week trip?Which office chair works well for someone 6’2″?What should I buy my kid who loves drawing? Now merchants can pay to show up inside that decision process, and do it in an easy way. This week OpenAI launched ChatGPT Ads for Shopify, cementing its first ecommerce partnership for the...
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