Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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Can Your Product Break Down to Avoid Breaking the Planet?
Published 8 days ago • 1 min read
Circular footwear is a lesson in new business models. Solk’s Fade 101 sneaker — six years in development — proved it’s possible to make stylish, everyday shoes designed to compost. Chrome-free leather, plant-based linings, natural rubber soles. All tested to biodegrade safely and in a reasonable time-frame. Back-end done: Solk even built its own composting infrastructure. But this isn’t exclusive to shoes. Circular models point to smarter design from first use to end of life — and more...
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