Buying Has Moved Into the Chat


The new place where customers discover (and buy) products is a chat. Shopify had a HUGE week, but one update blows the others away. Your products can now be discovered and purchased directly inside AI chats, including ChatGPT. And that changes the shape of commerce . Instead of searching, clicking, comparing, and navigating a storefront, a customer can ask a question and move straight to a product. No tabs, no browsing journey. From conversation to checkout, just like that. (Like chat?)...