Stated intent is emotional. Commitment is situational. Multiple consumer studies in 2025 showed the same weird gap: People would talk about cutting back, spending less, being practical. Then they bought other stuff anyway, as long as value and necessity show up clearly in the moment. I don’t really think buyers are lying on purpose. Most genuinely believe what they say when asked about spending intentions. It just isn’t what they often go on to do. This is often the case in surveys, where...