Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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“Built Close to Home” Becomes a Power Position in 2026
Published 4 days ago • 1 min read
Proximity is becoming a feature, not an afterthought, and buyers appreciate the difference immediately. In my home city, a new carbon fiber manufacturing facility is about to start production. It is the first of its kind in Canada, and uses carbon from the Alberta Oil Sands, the world’s third largest proven oil reserves. One of my clients wants to be an early customer, even though their current parts come from China at a lower cost. The calculus is shifting. Near-shoring is gathering speed...
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