“Built Close to Home” Becomes a Power Position in 2026


Proximity is becoming a feature, not an afterthought, and buyers appreciate the difference immediately. In my home city, a new carbon fiber manufacturing facility is about to start production. It is the first of its kind in Canada, and uses carbon from the Alberta Oil Sands, the world’s third largest proven oil reserves. One of my clients wants to be an early customer, even though their current parts come from China at a lower cost. The calculus is shifting. Near-shoring is gathering speed...