Get unstuck — and leap ahead with fresh, action-oriented insights in one inspiring minute a day! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. Every punchy post brightens your inbox with a thought-provoking cartoon illustration. Author of “I Need That” and host of the Product: Knowledge podcast.
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BlackBerry Did NOT Misread the Customer
Published 7 days ago • 2 min read
What if the market changes faster than the customer you built your whole business around? As a Canadian, I remember feeling really proud of BlackBerry. Back when it was called Research In Motion (or RIM), the company felt unstoppable. Business leaders flaunted BlackBerrys everywhere. Governments depended on them. And executives treated the keyboard like an extension of their hand. They LOVED it. My colleagues Andreas kept using his BlackBerry long after most people had moved on. He refused to...
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