In 2026, beauty buyers want proof at the cellular level and permission to be visibly expressive again. Big hair and all. An interesting, clear pattern is emerging in beauty right now. On one axis, consumers are leaning hard into “cellness”: skincare positioned around cellular health, barrier repair, microbiome balance, and longevity. Ingredients even sound biotech-adjacent. Claims are clinical, and real performance matters. On the other axis, aesthetics are getting bolder. Vogue is tracking a...