Counterintuitive research shows early registration prompts can increase sales, even when fewer people browse. This one might surprise you. Every brand owner wants to hook the customer.Every digital marketer warns about bounce rates.I’ve warned about them (plenty), as a central part of Conversion Rate Optimization (CRO). And yet, research from the University of Houston and USC, tracking over 75,000 ecommerce users, shows the OPPOSITE effect. When shoppers were asked to register at the start of...