Novig’s Sydney Sweeney campaign is a useful reminder that attention only works when you’re comfortable with who it attracts and who it pushes away. Sydney Sweeney has done it again. Her latest campaign shows her mostly nude, strategically covered with footballs, basketballs and other sports equipment, promoting Novig under the line “Just Sports.” The ad has been viewed more than 40 million times, while online conversation about Novig jumped roughly ninefold after launch. For a relatively...