Artwork orientation shapes our expectation before words ever get processed. In a series of four experiments, plus an analysis of 256 Amazon product listings, researchers found that diagonal text orientation can influence how people feel about a product and whether or not they want to buy it. When an exercise-related product used an upward-tilting logo rather than a downward one, stated purchase intention shot up by 44.5 percent. The lift came directly from alignment. The product promised...