More (and longer) reviews don’t mean better customer insight. The opposite could be true. One of the biggest claims of AI is that it helps people express themselves more clearly. And, hey … new research suggests that’s exactly what’s happening. When ChatGPT became available, people started writing more reviews, longer reviews, and more subjective ones. For one- and two-star reviews, the language also became more emotionally extreme. At first glance, that sounds like awesome news for product...