Don’t stop at solving problems. Evoke wonder! Recent research shows that awe is more than a feeling. It’s a cognitive reset. It widens perception, opens people to novelty, and deepens emotional attachment. For product makers, that means your job doesn’t end at making something work. You’ve got to make it dazzle. Think of the first time you unboxed an iPhone and the screen seemed to “come to life” to greet you in a variety of languages. Or the shimmer of a color-shifting finish that makes you...