When a brand embeds behavior into the product moment, is it helpful or overreach? KitKat has introduced “Break Mode” in Panama, developed with Ogilvy, turning its wrapper into a functional signal blocker for your phone. Not metaphorically, but physically. The packaging acts as a Faraday cage, using conductive layers and shielding materials so that when your phone goes inside, signals drop completely: calls, data, Bluetooth, GPS. You don’t toggle a setting. Just slip your phone in the...