Get unstuck — and leap forward every day with fascinating, fun, action-oriented insights! I'm an author, seasoned entrepreneur and sought-after marketing expert, sharing ideas and free advice for creating and marketing stuff people really NEED. I keep it focused, and aim to give YOU value. Author of “I Need That” and host of the Product: Knowledge podcast.
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3 Things to Do When Your Product Gets Knocked Down
Published 11 days ago • 2 min read
Yesterday I shared the George Foreman Grill‘s remarkable journey from rejected “Fajita Express” to billion-dollar empire. But there’s something I maybe didn’t emphasize enough: the perseverance required. Remember those inflatable Bozo the Clown Punching Bags from childhood? The ones with sand in the bottom that pop back up no matter how hard you hit them? That’s what successful product makers often have to become. In Rocky Balboa‘s immortal words: “Life ain’t about how hard you can hit, it’s...
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